ABOUT
NEW FINISH MARKETING
We’re not some agency throwing around buzzwords and overpriced “solutions.” We build websites that pull their weight and SEO that actually does its job—so business owners can stop guessing and start getting found.
Our Mission
At New Finish Marketing, we believe local businesses should be able to navigate the online world without feeling like they’re being sold a bridge that leads nowhere. Our mission is simple: give hardworking people a clear, honest path to being seen and trusted online, without the BS. No fluff, no mystery fees—just the right moves, at the right time, with the right people. Because getting found online shouldn’t feel like trying to read a blueprint with no legend.
Our Vision
We see a world where contractors never have to second-guess their online presence. Where finding customers isn’t a shot in the dark, and marketing isn’t a money pit. At New Finish Marketing, we’re working toward a future where every skilled tradesperson has the tools, knowledge, and confidence to own their space online without getting lost in tech talk or empty promises. We want to rewrite the playbook on digital marketing for service-based businesses. No smoke, no mirrors, just real results so the people who build and create can focus on their craft while we make sure the right people find them.
ETHAN EDDICOTT
About the Founder
Ethan has always been the kind of person who needs to know why things work—or more importantly, why they don’t. When he got into web design and SEO, it didn’t take long to see how messy the industry was. Local businesses were being overcharged for websites that didn’t bring in leads, promised SEO results that never came, and locked into long-term contracts with nothing to show for it.
What started as a deep curiosity about how businesses show up online quickly turned into years of studying, testing, and figuring out what actually moves the needle for service-based businesses.
Early on, he took on projects for free—not as a favor, but to get his hands dirty and figure out what actually moved the needle. That trial-and-error approach shaped New Finish Marketing into what it is today—a company built on results over hype and a commitment to doing things the right way no matter how big things become.
Because the people who build, fix, and create deserve a marketing team that’s just as solid as they are.
WHAT WE LIVE BY
CORE VALUES
Our core values guide everything we do, from being upfront about what actually works to owning our mistakes and making things right. No fluff, no wasted time—just a commitment to doing things the right way.
TRANSPARENCY
We believe in open communication, clear pricing, and setting real expectations. Our clients always know exactly what they’re getting.
PRACTICALITY
We keep things simple and effective. If it doesn’t help your business, we won’t push it. Lets focus on the essentials that actually move the needle.
ACCOUNTABILITY
We take 100% ownership of our work, regardless of the situation. If we make a mistake, we fix it—no excuses, no finger-pointing.